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Search Engine Optimisation

Barn Insurance Case Study

Barn Insurance Case Study

Client: Barn Insurance

Project Background:
Barninsurance.com is a UK based insurance company that offers professional insurance services for barns includes Brick built barn insurance, Stone built barn insurance and Timber built barn insurance
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Search Engine Optimisation

Why search engine optimisation?

Today every person is talking about SEO but important question is, why should you use SEO in the first place? The main reason for using SEO is to improve up the visibility of your website. If search engines will not be able to index your site because your website is in flash and has too many images, in that case through SEO, you will be able to add more weight to the content and help the search engines to find and index your website.

More about search engine optimisation:

SEO means Search engine optimisation (SEO) and it is a best method using which you can analyze your website and modify it in such a way that search engines will be able to read, appreciate and index it in the exact way. Search Engine optimisation is a process that includes some components that you can use to augment website visibility similar to Link building, Pay Per Click Advertising etc. All the components can be used jointly or use each component individually to maximize your website visibility.

Our complete process of search engine optimisation:

We focus on search engine friendly, website development, dynamic website design, and database driven applications corporate identity. Five Rivers online marketing provides affordable search engine optimisation services. We have services ranging from designing small and exact sites to vast projects both resulting fruitful for any valuable business. We use different search engine optimisation (SEO) techniques to increase your search engine presence and boost traffic. Five Rivers online marketing offers quality SEO Services to help your website to achieve top rankings and these services are listed below:

  • On page Optimisation
  • Off page Optimisation

On page optimisation

On-page optimisation is the process which can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. The number of factors contained within a web page known as On Page Optimisation that effect its position in the search engine results pages and these factors are managed by the content and the coding structure on a webpage.The on-page optimisation technique includes content optimisation, META-Tags, Title-Tags, alt and title attributes, new page creation, image optimisation, headlines & text decoration and continues actualization. On page optimisation makes a webpage more search engine friendly. By doing so search engines will be able to send targeted or relevant traffic to a webpage, thereby increasing its effectiveness.

We provide some major on-page search engine optimisation factors:

Five Rivers online marketing offer world class on page optimisation to our clients throughout the world.

On page optimisation includes content optimisation, keyword research and analysis, title and Meta description optimisation, outbound links, internal link structure, the HTML code of the website, update frequency etc. All of these factors of On Page Optimisation with details are listed below:

  • Keyword Optimisation 
  • Title tag implementation  
  • Meta tag implementation  
  • Alt tag optimisation  
  • Anchor tag optimisation  
  • HTML sitemap creation  
  • XML sitemap creation
  • New page creation
  • Image optimisation
  • Dynamic page optimisation

Why on-page optimisation is really important?

On Page optimisation service belongs to anything that can effect contained by the structure of a single page. This eagerly takes account of everything and placed in the headers, body, and on-page links both internal and external. On-page optimisation engross modify keyword frequency in the URL, Title, Headings, Body text and Hypertext Links. And proper keyword research is the base of successful business online, so the importance of on page optimisation also increases day to day.

Keyword optimisation

The content of your site need to be optimised in such a way that it can suit both search engines & your readers. You will want to have some kind of balance between your keywords & your content. Some important elements of keyword optimisation are listed below:

Research: When you decide your keywords, firstly do proper research on it. Google Adwords Keyword Tools & Overture Keyword Tools are free tools that can help you to do keyword research.

Keyword Density: Keyword density is play vital role because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help to reach higher search engine positions.

Synonyms & Related Keywords: A search for related keywords and Google Synonyms helps you identify alternate terms that users may be searching for when looking for specific products and services. For optimize your site and your advertising such tools helps you to identify keywords and phrases.

Long Tail Keywords: Long Tail Keywords are used to describe the strategy of targeting less-competitive niche markets rather than the vastly competitive wide keywords. A long tail keyword is something like ‘Custom Software Development Service’ while a short wail keyword is something like ‘Software Development’.

Title tag implementation:

The most important on-page optimisation element of a site is a title tag. A title tag is identifying you and your business for your visitors. Title tag is important thing in on page optimisation that is shown & indexed by the search engines. Title Tags are most important and best steer for all search engines in formative what is in the content of a specific web page and with relevant title tag you can achieve high search engine positioning. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.

Meta tag implementation:

A Meta tag is an important tag that play vital role in the Hypertext Markup Language (HTML) and describes some aspect of the contents of a Web page.
The Meta tag is placed on the top of a Web page in HTML as part of the heading.

Meta tags are telling the search engines what your website is about because Meta tags are placed in the code of your website. The information that you give in a Meta tag is used by search engines to index a page so that somebody searching for the type of information the page includes will be able to find it. We use this information to generate effective keywords that people use to find products and services on the internet. There are several kinds of Meta tags like Meta description tag, Meta keywords tag, Meta Robots, author Meta, channel Meta and date Meta tags.

Alt tag optimisation

ALT tag optimisation is the best process of designing and explains the image and also includes relevant keywords. That is the basic par of SEO and still cuddles true even though ALT tag text is no longer a crucial ranking factor.
Alt Tag is very useful for those who are sight impaired and have software that reads the contents of Web pages to them. ALT Tag optimisation is one of the single components of a SEO strategy that alone won’t much affect your rankings, but it can effectively strengthen other optimisation efforts leading your SEO campaign to success.

Anchor tag optimisation

Anchor text optimisation is the great process of optimizing anchor texts using keywords to get higher rankings in search engines and increase targeted traffic on your site. Mostly any anchor text optimisation campaign would engross using keywords to link to pages having related content. Anchor text optimisation is generally done in order to secure higher search engine ranking. Anchor text optimisation can be done in both types internally as well as externally. Internal anchor text optimisation is best process of on page optimisation that involves linking to web pages within a website from other pages using related keywords as anchor texts.

HTML sitemap creation

Site maps are a big resource for your site's visitors. It gives users the simplest way to locate any page and it helps with search engine rankings.HTML sitemaps helps the visitor to know about the pages of site. In this sitemap you create tree like representation of all important pages. For making such sitemap you should be knowledgeable about HTML.

XML sitemap creation

A well-built sitemap show the internal structure and organization of your Web site’s content to the search engines. XML sitemaps are use for search engine. When you place a formatted xml file including site map on your web server, you enable Search Engine crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly.

Image optimisation

Image optimisation is another essential part of SEO for your web marketing. Image optimisation is the process of converting image into presentable form on your website During image optimisation the original size of the images which normally ruins in few hundreds of MB is being rehabilitated to few BYTES, making your site light, quick loading, saving money and traffic..

Dynamic website optimisation

Dynamic websites are created on the basis of availability of information on the database. Website optimisation is an important factor for both static and dynamic website to attain search engine presence and visibility on the Internet.

Off page optimisation

Off page optimisation plays a vital role in getting higher rankings over major search engines because it gives back links to your site and it requires a lot of work on a daily bases.  Off page optimisation refers to elements that have an effect on your Web page listing in natural search results. In off page optimisation you don't need to modify anything in web site design or layout. Off page Optimisation manage number of things off page to drive targeted visitor traffic to your website and get better your search engine ranking. The on page optimisation would not be enough to maximize a website’s performance in the search engines in that case on page optimisation is required. Off page optimisation is the nonstop process in web site promotion.

Let's look at the most important factors in Five Rivers off-page optimisation:

Five Rivers online marketing rely on the latest search engine placement techniques including optimizing off-page factors. So the most important parts of off-page optimisation are SEO submission and Link Exchange. These are links to your website or web page that have to be relevant to your position. While Off-Page Optimisation is building incoming links to your website through following ways,  Directory Submission, Blog Posting, Article Submission,   One way natural link building, Reciprocal link building, Press Release Distribution, Social Media Marketing and Forum Posting. These factors explain with detail are listed below:

Why i need to off page optimisation from Five Rivers?

Our Off pages Optimisation Strategy contain every effort to promote your website in search engines. Our aim is to get your website connected with your industry and elevate your search engine rankings at the same time. The result is targeted traffic from related authority sites and the search engines. When using our professional off page optimisation Strategy you will get top rankings on the search engines.

Classifieds ads submission services:

Classified ads are very simple to access and they provide all types of important information. Classified ads are also popular due to the cost of doing so. The benefits of placing a classified ad, is that you don't have to write lot of text, in fact you can normally describe in three or four lines You can increase your search engine ranking and targeted traffic with correctly placed classified ads. The more adverts you write, the more traffic and visitor you will get to your website.       

If you are trying to sell your products or interested in buying some products then you should check our services of classified ads. Classified ad posting is not a one-time affair. You will want to have a regular schedule to keep posting then we will post ads according to your need. We put a link in your ad and that link will take users to your affiliate site when they click it.

Five Rivers online marketing post online classified ads on free classified websites or paid classified websites to attract valuable traffic to your web site and enables you to establish a loyal user base. Five Rivers online marketing provide accurate information of classifieds, well-structured in various categories: job classifieds, homes classifieds, events classifieds etc. We post classifieds ads according the subject and these are a valuable source of information.

Benefits to buyers:

  • Communicate with sellers online
  • Access wide local and national classified listings
  • Full information regarding subject
  • Comparison shop
  • Complete classified purchases online
  • Make informed purchasing decisions
  • Images of related products

Benefits to sellers:

  • Communicate with shoppers online
  • Compare and manage offers from multiple buyers
  • Choose from multiple selling options including fixed price, auction and best offer
  • Access motivated buyers locally and nationally
  • Manage classifieds independently
  • Direct sale of products locally and nationally

If you are interested in placing classifieds ads, Five Rivers online marketing provide online advertising services to place classified ads for you. You can post your classified ads relating to Announcements, Arts & Antiques, Business, home information, Computer, Employment, Education, Matrimonial, Personals, Real Estate, Business Products, Automobiles, Travel & Tourism, vehicles, computers, rentals, roommates and more.

 

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