Fornisca Case Study

Client : Fornisca
Site URL:
Products: Online Furniture Sales

Project background

Fornisca is an online retail store that provides vast range furniture at up to 30% below the high street prices. Popular brands sold online include; Alphason Designs, Kubu, Bentley Designs, Blue Bone and Charlotte Furniture.


  • Optimise Search Engine Marketing to increase market share
  • Attract new customers
  • Increase sales and business
  • Increase return on investment from the existing Pay Per Click advertising

After analysing the customers’ aims and objectives, we initially identified areas for improvement:

  • Low keyword density on product pages
  • High Pay Per Click costs with low success
  • Low page ranking and Website indexing
  • Improper redirects
  • Un-optimised navigational structure
  • Poor performance against competitors

Unique plan of action

We implemented our SEO services:

  • Full project and account management
  • Analysed all technical and content areas of the Website
  • In conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site
  • Implemented a long term natural search engine listings & PPC strategy
  • Identified all relevant services and product based keywords
  • Initiated a search engine & directory submissions program
  • Optimised graphics and tags
  • Posted to blogs, press releases, directories and classified ads
  • Redeveloped the whole structure of the PPC
  • Created a PPC campaign with relevant keywords using exact landing/targeted pages
  • Social Media Optimization Services
  • Comment Posted on Relevant Blogs

Technologies used

  • Higher knowledge of search engine optimisation techniques
  • Expertise in Keyword Density, Keyword Prominence
  • Complete knowledge of Link Popularity, Internal Linking Structure
  • Expertise in Robots, Page Rank Analysis, Traffic Analysis etc.
  • Considerate of search engine algorithms.
  • Creating blogs to build awareness of Fornisca
  • Using structured and efficient processes to reduce Project Life Cycle
  • Manual hand submission to 300+ search engines and 2000+ Directories
  • 100% ethical practices.

The business benefits

  • Higher natural search ranking across relevant keywords
  • Over 4000 Current Daily Page Views
  • Increased traffic from search engines & Referral sites
  • Top rankings on major search engines such as Google, Yahoo, and MSN.
  • Increased Page Rank and Alexa Traffic Rank of the website
  • All results of submission were visible on Search Engines within 3-7 weeks
  • Listing on Dmoz directory
  • Listing on over 100 Local Business Directories

Actual results

  • 700% Increase in Web traffic!
  • From 500 to over 4300 page views within 5 month promotion period
  • Caching and page ranking in all major search engines

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